Sunday, November 1, 2009

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From Netbook , ASUS short on the market with Android

And 'the case to say: the world is changing very fast! In technology, we do not have time to understand the meaning of an acronym or the name used to denote a certain category of products that now there is talk again of something that is unknown to us. A few months ago, there was talk of Smartbook. This is the name used by Qualcomm for the first time to indicate a particular type of MID (Mobile Internet Device). Smartbooks are halfway between Netbook and Smartphones, and devices are achieved through integrated chipset with the processor on the same silicon chip, according to the model system-on-Chip (SoC) is widely used for smartphones and many other consumer-type applications. This approach significantly reduces power consumption and size, resulting in many of the advantages of so-called always-on devices.

Snapdragon is the name of the intended deployment of Qualcomm SoCs Smartbook. This chipset includes an ARM processor, 1 GHz, DSP 600MHz, support for 1280x720 display, 3D graphics and 3G mobile, Wi-Fi and Bluetooth. Snapdragon also allows the use of different operating systems: Windows Mobile, Android and various Linux platforms. Clearly, the solution proposed by Qualcomm is, in fact, an evolution of SoC products developed previously by the company for mobile. In this regard, it is worth remembering that many of the HTC on the market have a Qualcomm chip. Just this week, the president of ASUS has announced that the company will market its first product Smartbook by mid 2010 at a price of about $ 180. As for the operating system, not even to say, it would seem that once again Google will present Android.

Using a key to different readings, we could say that the main chipmaker are all converging towards the MID segment, where they will battle to grab market share. On the one hand there are the historians processor manufacturers like Intel, which obviously are trying to leverage their technology and their know-how gained in the field of Desktop and Notebook. Other, there are producers of System-on-Chip for Mobile as, indeed, Qualcomm, who are trying to gain a competitive advantage from the great experience gained in the System-on-chip for mobile devices.

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